Need some help producing video content for your brand?
It’s no secret how overwhelming video production can seem. Between filming techniques, after effects, cameras and so much more. If you’re thinking about hiring professional video help you should know a few insider tips.
Professional video teams are amazing assets to have on your side. You want your video content performing as well as possible and having professional experience on your side is the best way to achieve that.
But how do you know who to trust?
In this guide, you’ll discover exactly what to look for when hiring professional video help for your next brand project. Keep reading to learn more!
Here’s what you’ll learn
- Why You Should Work With Professional Video Teams
- What To Look For In Professional Video Teams
- Bonus Tips
- Final thoughts
Why You Should Work With Professional Video Teams
Video marketing is huge. In fact, according to recent research, 91% of businesses currently use video as a marketing tool.
Videos have become incredibly popular as they help to build trust within your audience and allow customers to get to know you on a deeper level.
But…
Just like with anything else, some videos can look more professional than others. You don’t want to create cheap videos that look like they were recorded on an old iphone.
Remember that your video is essentially the reflection of your brand. Acting as a promotional tool that portrays your business’s image.
That’s why you’ll want to work with a professional video production company that knows how to grab your audience’s attention from the get-go.
Professional video teams have access to high-quality equipment and filmmaking talent that most people simply don’t.
Here’s what you should know…
When you work with professional video production teams, you get access to broadcast quality cameras and lenses, lighting packages, set builders and so much more. Not to mention crews that have filmed hundreds if not thousands of videos in their career.
It’s safe to say that you won’t be able to replicate this kind of quality with just your iphone.
What To Look For In Professional Video Teams
Alright so it’s time to get into the good stuff.
Now you know that professional video teams are the way to go. Let’s talk about what you should look for when choosing who to work with.
1. Their Portfolio
You want to start by simply scrolling through their portfolio. Look at their work, visual styles and video topics.
Are their videos speaking to your brand?
You want to make sure that you like what they’re producing because odds are if you don’t care about their work… your audience won’t either.
For Example: You wouldn’t hire a video production team that specialised in Dance videos to produce content for your law firm’s website. Don’t say you weren’t warned.
2. Services Offered
Most professional video companies will offer every service in-house. From scripting & story boarding all the way to editing and graphics.
You want to make sure that your potential video team can handle EVERY stage of the production process. If they start outsourcing parts of the production, you will quickly lose consistency and your video will feel like it’s missing something.
3. Price
Let’s not sugarcoat it, prices vary when it comes to video production.
That being said, you want to work with a team that is price transparent. Sure there are companies out there that will give you a cheap price upfront, but more times than not they’ll try to sneak in extra fees once you sign the contract.
You want to look for video companies that provide a detailed quote that breaks down every aspect of the production.
Everything from crew size, to equipment rental, travel expenses etc.
These are just a few of the main things you should keep your eye out for when searching for professional video teams. To make sure you don’t forget here’s a quick recap:
- Make sure you love their work
- Check that they offer EVERY service in-house
- Look for price transparency
Once you’ve found the right video production company for your business you’ll want to make sure you’re maximizing your investment.
Here are a few bonus tips to ensure you get the best out of your video team:
Provide brand guidelines:
You’ll want to make sure that your video team is well aware of your brand guidelines. Send them everything you have from brand fonts, colours and copy so they can familiarise themselves with your brand identity.
Brand consistency is important when producing content. You don’t want your video to look like a completely different company produced it.
Give them creative freedom:
Your video team has produced probably hundreds of videos in their career. Allow them to do their job and trust their creativity.
If you micromanage your video team you’ll slow down the entire process and your video will suffer.
Don’t forget to…
Sit down with your team and clearly define your goals. What do you want to accomplish with this video? Are you trying to promote a new product? Increase brand awareness? Sales?
Your video team should know what your end goal is before they begin production.
Final Thoughts
At the end of the day video teams are like money in the bank. Sure, there’s an initial investment, but when done right video content will save you time and money in the long run. In fact, according to recent data, 87% of consumers have been convinced to buy a product after watching a brand video.
Here’s what video teams will save you.
Time Chasing around town to find your own film crew. Editing and grading your video after its finished. Oh yeah and trying to figure out where to host your video once you’re done.
Money Imagine spending thousands of dollars on video equipment, tripods and editing software just to realise you’re terrible at filming. If you hire a professional video team they have already made those mistakes for you.
Stress Filming is stressful. Between wrapping your mind around what shots you want and how your video will come together. Hiring a video team will take all of that stress away.
Hire a video team; they won’t just save you time, money and stress. When you work with professional filmmakers you get access to high quality content that will capture your audience’s attention.
A Quick Recap:
Here’s what you should keep your eye out for when looking for professional video help.
- Look at their portfolio
- Check they offer EVERY service in-house
- Look for price transparency
- Provide them with brand guidelines
- Trust their process
