Curious to know how to get more high-quality leads?
Lead generation is one of the hardest things for businesses to get right. They pour money into advertising, write articles left and right, but still rarely see any results. In fact, according to a recent survey, 61% of marketers report that generating leads is one of their top struggles.
Sound familiar?
If so, it’s time for a wake up call.
The problem is that you’re doing lead generation completely backwards. You’re trying to chase tactics instead of building a real strategy. And you’re wasting money trying to go at it alone.
I’m going to break that down for you…
Let’s start with this:
- Why Digital Marketing Agencies Dominate Lead Generation
- The Lead Generation Strategies That Actually Work
- How To Build A System That Scales
- Measuring Results The Right Way
Why Digital Marketing Agencies Dominate Lead Generation
Ok, think about this for a second…
Why is it that some businesses generate hundreds of quality leads per month and others are lucky if they get a few? The answer is: strategy.
The reason that digital marketing agencies crush on lead generation is that they have access to systems and tactics that are proven to work. Working with an expert lead generation agency gives you years of testing on what converts and what doesn’t. They know what works when it comes to digital marketing agency services.
And here’s the kicker…
They can give you results a lot faster than you ever could on your own. Why? Because they’re not just guessing. They’re using data-driven tactics that have been tested and optimized across hundreds of campaigns.
But what exactly is different about their approach? Let’s dig in…
Content Marketing Beats Everything Else
Here’s a secret…
Content marketing has generated 3x more leads than outbound marketing while costing 62% less.
That’s insane.
Instead of blasting people with ads, you’re attracting them with useful content. You’re building trust before you ever ask for anything. That’s exactly what the best agencies are doing when it comes to lead gen campaigns.
Start by creating content that your target audience actually wants to read. Make it useful. Make it interesting. Make it something they’d be willing to share with their colleagues.
Long form content works best because you have the space to actually provide value. But don’t make the mistake of thinking big blocks of text are the way to go. Use short paragraphs. Break it up with images where it makes sense.
Keep those paragraphs to 3 sentences or less. Shorter is better when it comes to written content. You want people to breeze through it and still walk away with something valuable.
Build A Multi-Channel Strategy
Want to know the difference between average lead gen and results that blow you away?
Multiple touchpoints.
The top digital marketing strategies use email, social media, content, and paid ads in conjunction with each other. Each one supports and amplifies the others.
For example… Your blog post is getting organic traffic. Your email sequence is nurturing those visitors. Your social media accounts are keeping your brand top of mind. Your paid ads are retargeting those who didn’t convert.
This layered, multi-channel approach is what makes lead generation predictable and scalable.
Think about when you buy something as a customer. Odds are you didn’t make the decision after just one interaction with a brand. The same is true for your prospects.
Automation Changes The Game
Here’s where things get really interesting…
Marketing automation isn’t just for saving time. It’s for getting better results. Businesses that use automation tools generate significantly more leads than those that don’t.
However:
You can’t automate everything. You still need a solid strategy. You still need great content. Automation just multiplies the value of a good strategy.
Use automation for:
- Email sequences that automatically nurture leads
- Scheduling social media posts
- Lead scoring and qualification
- Reminders to follow up
This frees you up to spend your time on the creative and strategic tasks that actually move the needle.
Social Media Still Delivers
Don’t sleep on social media when it comes to lead generation.
Smart marketers are using just 6 hours per week on social media to generate quality leads. That’s less than 2 hours per platform if you focus on the big three.
The key is consistent posting with value. Regularly post and engage with your audience. Share content that helps them solve their problems.
LinkedIn is killer for B2B lead gen. Instagram and Facebook work well for B2C. Target the platforms where your audience is spending their time and dive deep there.
One common mistake people make is trying to do the same thing on every platform. They don’t respect that each social network has its own unique culture and best practices. Don’t make that mistake.
Measure What Matters
Here’s something super important…
You can’t improve what you don’t measure. But a lot of businesses track the wrong metrics. Vanity metrics like traffic and followers don’t matter. They don’t tell you if your lead generation is working.
Focus on tracking these:
- Cost per lead
- Lead quality scores
- Conversion rates
- Customer acquisition cost
- Revenue per lead
These metrics tell you if your lead gen strategy is actually delivering or just burning cash.
Set it up right from day one. Use Google Analytics, CRM software, and marketing automation platforms to see your funnel from end to end.
One pro tip… test everything. Run A/B tests on your landing pages, emails, and ads. Tiny improvements that add up over time.
The Landing Page Factor
Here’s another huge factor that most people ignore…
Your landing page can make or break your lead gen efforts.
You can drive tons of traffic but a bad landing page will tank your conversion rate. Great landing pages are simple, focused, and designed around one clear call to action.
Remove anything that distracts the visitor from the one thing you want them to do. Kill navigation menus. Remove anything that isn’t necessary for the purpose of that page.
Use headlines that speak directly to the visitor’s pain points. Include social proof like testimonials and case studies. Keep forms as short as possible.
The less friction, the more conversions.
Lead Nurturing Separates Winners From Losers
Most businesses give up way too early.
You generate a lead and expect it to convert right away. But that’s not how buying decisions work. It takes time. It takes education. It takes trust.
That’s where lead nurturing comes in.
Craft email sequences that continue to educate your leads over time. Share case studies. Offer free resources. Answer common questions. Stay top of mind without being spammy.
The businesses that invest in nurturing their leads are the ones that see the best conversion rates and ROI.
Putting It All Together
Lead generation is not rocket science… but it does require a system.
You need quality content that attracts the right people. You need multiple channels working together. You need automation to scale. You need the right tracking to know what’s working.
The best way?
Partner with experts who have done this hundreds of times before. Let them do the heavy lifting while you focus on running your business.
Because here’s the thing… Quality leads are the lifeblood of business growth. Nail your lead generation and everything else becomes easier.
Stop guessing. Start generating.
